After 385 days of waiting, Søren Toft today started as CEO of the world's second-largest container line, MSC, in direct competition with Maersk. A showdown with MSC's highly rooted culture is probably unavoidable.
How does one join a family-owned and family-run company as the first external CEO, breaking with decades of tradition of the head of the family having a hand in everything, deciding everything and therefore being involved in everything? Jess Søderberg knows something about this, and soon, Søren Toft will also know.
Hvordan kommer man ind i et familieejet og familiedrevet rederi som den første topchef udefra og bryder årtiers traditioner med, at familiens overhoved er inde over alt, bestemmer alt, og derfor skal involveres i alt? Det ved Jess Søderberg noget om, og snart gør Søren Toft også.
MSC's founder, 79-year-old Gianluigi Aponte, will step down as chairman and pass the torch on to his son, Diego Aponte, who has till now served as CEO, reports the Wall Street Journal. New version with comment from MSC.