Nord: Danish scrapping could have significant brand value

Carriers cannot live with the negative branding value tied to beach scrapping in Asia, and herein lies a unique opportunity for Danish companies, says COO of clean-tech company Nord, formerly Kommunekemi.

BY JØRGEN RUDBECK

Put crudely, one could - according to COO of clean-tech company Nord, Henrik Grand Petersen - compare the beaching situation in Asia, where ships are scrapped under poor conditions that are damaging to both environment and people, to the situation back in 1980-90's in which companies were lining up to condemn child labor.

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