Nord: Danish scrapping could have significant brand value

Carriers cannot live with the negative branding value tied to beach scrapping in Asia, and herein lies a unique opportunity for Danish companies, says COO of clean-tech company Nord, formerly Kommunekemi.

Put crudely, one could - according to COO of clean-tech company Nord, Henrik Grand Petersen - compare the beaching situation in Asia, where ships are scrapped under poor conditions that are damaging to both environment and people, to the situation back in 1980-90's in which companies were lining up to condemn child labor.

"A brand cannot live with being tied to something like this, and that's why I believe that Denmark holds some fairly unique opportunities to draw on some of the interdisciplinary skills required to safely handle ships carrying dangerous waste," says Henrik Grand Petersen in an interview with ShippingWatch.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from ShippingWatch

ECSA's new secretary general balances on a razor's edge

ECSA’s newly appointed secretary general, Sotirs Raptis, has taken up the helm of an organization criticized by its own members for being invisible. In an interview with ShippingWatch, Raptis explains how he intends to alter that image.

Further reading

Related articles

Latest news

See all jobs