Esbjerg-based Blue Water Shipping is good at growing, and this year the company has achieved double-digit growth rates. But the company is not as good at making the profit follow accordingly. At least not in 2013 and this year so far, says CEO Kim Hedegaard Sørensen in an interview with ShippingWatch.
"So far this year we've achieved a very solid growth in all our business areas. We're very pleased in terms of growth, so now we're switching to a bigger focus on what I'll call the inner tracks. That is, boosting the profit per dollar in terms of revenue. The profit is not at the same level as in the past, because we're under pressure on the margins. So we need to look inward and become more efficient. Though our profit is higher compared to last year," he says.