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MSC takes steps to communicate more

Family-owned MSC has traditionally kept a low profile in its external communications. Now things are starting to change at the world's second largest container carrier. The first ever PR Executive at MSC is just one concrete proof.

Photo: APM Terminals

GENEVA

MSC Mediterranean Shipping Company is one of the industry's best kept secrets to most people outside of the Italian Aponte family and the management group of the Geneva-based container carrier. Discretion is still a virtue at the company, which for over 40 years has managed to build what could later this year or in 2016 become the world's biggest container fleet.

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