At the end of 2012, between 400 and 500 ships will take part in a large scale purchasing cooperation on a number of major products such as paint and lubricants via the international purchasing co-operation SeaMall. At least, that is the expectations of Per Nykjær Jensen after approximately one year in operation primarily spent on the establishment of ICT systems and establish contacts with different suppliers and shipping companies.
SeaMall was established by Clipper, Nordic Tankers, Norden, Herning Shipping and the Hong Kong based Pacific Basin Shipping. Since then, Investeringsgruppen Danmark and Marininvest in Gothenburg have entered the co-operation which was initiated by prominent figures in the Danish shipping industry such as Klaus Kjærulff, former CEO of Torm, and Knud Pontoppidan, formerly at A.P. Moller-Maersk and at present, chairman of the Danish Maritime Foundation.