Hempel: Jotun smarter at marketing than us

The CEO of Hempel admits to ShippingWatch that the competition, especially Norwegian Jotun, has captured market shares because of better marketing. Hempel is now going to change that.

The French CEO of Hempel, Pierre –Yves Jullien, believes that the almost 100-year-old Danish paint manufacturer is scoring fewer points than its competitors in the “marketing” discipline.

The market for ship paint consists primarily of five big, international players, headed by Hempel, Jotun and IP (under Akzo, ed.). But within the last few years, Norwegian Jotun has been capturing market shares, mostly from IP, probably, but still much to the dismay of Hempel.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from ShippingWatch

ECSA's new secretary general balances on a razor's edge

ECSA’s newly appointed secretary general, Sotirs Raptis, has taken up the helm of an organization criticized by its own members for being invisible. In an interview with ShippingWatch, Raptis explains how he intends to alter that image.

Latest news

See all jobs