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Seaintel: Maersk Line depends heavily on Asia-Europe

Maersk Line’s high exposure to the Asia-Europe route means that trying to call off the price war was a very sound business decision, writes Seaintel.

Photo: Maersk Line

There was good reason for Maersk Line to try to call off the price war as quickly as possible, says Seaintel in their weekly analysis, Sunday Spotlight.

“At 39% exposure to the Asia-Europe market, Maersk Line is the carrier with the highest exposure to this market, when taken out of the 9 for which we have  detailed data series. Hence the downturn in 2011 – which was particularly deep on the Asia-Europe trade - hit Maersk Line proportionally harder than the other carriers. Conversely, this also means that the rapid reversal of rates seen in 2012 will benefit Maersk Line proportionally more than the other carriers,” writes Seaintel.

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