Seaintel: Container shipping companies change approach to advertising

Container shipping companies are now increasingly advertising specific products instead of general corporate branding, writes Seaintel in an analysis.

The shipping companies have changed their marketing strategy, so that there is less focus on promoting the company, and instead increased focus on advertising specific products or routes, says an analysis by Seaintel.

“This means that either carriers no longer believe branding campaigns add as much value as product specific campaigns – or that they simply need results fast and cannot wait for the potential long-term effects of a branding campaign. In either case, it shows how focus has clearly shifted to the immediate revenue stream of the company,” writes Seaintel.

Already a subscriber? Log in.

Read the whole article

Get access for 14 days for free.
No credit card is needed, and you will not be automatically signed up for a paid subscription after the free trial.

  • Access all locked articles
  • Receive our daily newsletters
  • Access our app
An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from ShippingWatch

Sea Cargo Charter hesitates to raise climate ambitions

The climate ambitions of the Sea Cargo Charter initiative have been criticized by several members, but it seems they still don’t stand to be raised, Chair Jan Dieleman tells ShippingWatch. For over a year, the initiative has considered raising the bar.

Related articles

Latest news

See all jobs