“The Danish shipping giant Maersk Line leads the way and is one of the first conglomerates to fully embrace real-time communication platforms. These tools have given Maersk a rare opportunity to interact with their customers while the company personalized its brand, something many business-to-business companies are struggling to achieve,” writes McQuilling Partners in an analysis of the shipping- and oil companies’ use of social media.
Analysts McQuilling Partners have compared the social media efforts of the 50 largest stock listed shipping companies and the 50 largest stock listed oil companies.
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