Media: Price war not an option for Smedegaard

Maersk Line cannot afford a price war, says Nils Smedegaard Andersen, CEO of A. P. Moeller-Maersk, following the signs of an emerging price war in the container shipping industry, reports Reuters.

"It may be a little new to industrial thinking, but we just can't afford to go into a price war because the general market is going down," says Nils Smedegaard Andersen in an interview with Reuters.

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