DFDS CEO: Joint venture will provide know-how of the French market

The newly announced joint venture between DFDS and Louis Dreyfus Amateurs’ company LD Lines will increase DFDS’ know-how of and position within the French market, says DFDS CEO Niels Smedegaard to ShippingWatch.

Photo: DFDS

It never hurts to strengthen one’s position in a new market and simultaneously gain a former indirect competitor as a new partner. That is DFDS CEO Niels Smedegaard’s assessment of the new joint venture between DFDS and Louis Dreyfus Armateurs, a co-operation which will strengthen DFDS’ position within and knowledge of the French market.

“We think it is wise to have a French partner in a difficult market such as the French market. So we are consolidating the market and choosing a ro-ro operator, which has previously been an indirect competitor, and entering a joint venture where we retain control and own 82 percent. In that way, we add some know-how of the French market, which we do not have today, while also adding three routes expanding our network,” says Smedegaard to ShippingWatch.

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