Brits to profit from Marco Polo global PR effect

A British trade delegation is looking to market the nation’s ship register in Asia following its success with the world’s largest container ship Marco Polo and the Evergreen plans of letting its new ships operate under British flag.

Photo: CMA CGM

A large British offensive in Singapore next spring is to try to attract Asian and other carriers to the British flag. Thereby, the Brits seem willing to use the important and international marketing effects given to the register following the CMA CGM choice to register the world’s now-largest container ship Marco Polo of 16,000 teu in the British register.

According to Lloyd’s List, CMA CGM, the third-largest container carrier in the world, has expanded its British-flagged fleet from zero to 35 ships in the course of just a few years and Marco Polo is the first of a total of three of the large ships which will operate under British flag which has again become attractive for carriers again following a long period of doubt that the British might remove the attractive tonnage taxation comparable to the one in e.g. Denmark who is marketing Copenhagen as a European shipping centre with attractive framework conditions. However, the efforts of attracting foreign carriers into the Danish International Ship Register, DIS, have been unsuccessful so far.

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