Brits to profit from Marco Polo global PR effect

A British trade delegation is looking to market the nation’s ship register in Asia following its success with the world’s largest container ship Marco Polo and the Evergreen plans of letting its new ships operate under British flag.

Photo: CMA CGM

A large British offensive in Singapore next spring is to try to attract Asian and other carriers to the British flag. Thereby, the Brits seem willing to use the important and international marketing effects given to the register following the CMA CGM choice to register the world’s now-largest container ship Marco Polo of 16,000 teu in the British register.

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