Young academics. Established companies. Cooperation even before the bachelor programme is passed. These ideas are behind the “Engage” project which pairs bachelor level students on the Copenhagen Business School (CBS) elite programme, International Business, with the leading companies of Denmark including Maersk and Norden.
The purpose is to get the student to see the inside of a business as soon as possible and thereby to learn in practice how a company works and not just the theoretical knowledge from school books. On the other hand, companies may benefit from the opportunity to spot industry talents at an early stage.