Maersk: Not everything is relevant to talk about

Steen Reslev has been the helmsman of the Maersk Group’s communication since 2008. Since then, the company has gradually opened up to the public and told more of its own stories. ShippingWatch inquired how the transparency process has unfolded.

In 2008, Maersk commenced a new communication strategy. In charge of the strategy was the new Head of Group Communication, Steen Reeslev, who brought experience from a corresponding position in Danske Bank. The transparency strategy involved two things: being able to answer all questions posed and being able to tell stories of which role the Group, which ranges from oil drillings to container terminals to supermarkets, plays in society. In this interview, Steen Reeslev relates how the external communication fared.

Maersk Group CEO’s transparency strategy is a success 

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