In 2008, Maersk commenced a new communication strategy. In charge of the strategy was the new Head of Group Communication, Steen Reeslev, who brought experience from a corresponding position in Danske Bank. The transparency strategy involved two things: being able to answer all questions posed and being able to tell stories of which role the Group, which ranges from oil drillings to container terminals to supermarkets, plays in society. In this interview, Steen Reeslev relates how the external communication fared.
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