Shipping companies: Transparency must benefit business

The Danish shipping companies Norden and Torm have different approaches to transparency, yet the primary concern for both companies is that transparency must benefit business.

The Danish shipping company Norden has three primary partners when it comes to communication: customers, shareholders, and current as well as future employees, says Nicolai Jöhncke, Head of Corporate Communications at Norden, in an interview on the company’s work to improve transparency.

“The overriding purpose of our communication is for it to support the business activities. Communication must be beneficial to the business and therefore a question of responding to the needs of our customers, shareholders, and employees,” says Jöhncke.

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