SeaIntel: The success of Maersk and IBM depends on industry participation

Maersk and IBM can not create success with their new blockchain joint venture on their own. Their prevalence will depend entirely on other industry players, SeaIntel writes in a new analysis.

Photo: /ritzau/Asger Ryø Borberg

The new joint venture between Maersk and IBM depends completely on participation from industry peers.

While Maersk and IBM have set ambitious targets with their new partnership to create a digital platform for global trade based on blockchain technology, the ambition and thus the success of the venture is contingent on interest and participation from a large number of the biggest players in the industry, ranging from forwarders, ports, terminal operators, customs authorities and others.

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