Half of shippers do not choose the cheapest option

Almost 50 percent of shippers do not choose the cheapest freight option when booking containers online, shows new Seaintelligence report. However, there is a limit to how much of a premium freighters can charge.

Photo: Bloomberg

It is a myth that online portals with transparent freight rates lead to prices becoming the only competitive aspect.

49 percent of shippers do not select the cheapest freight option when booking online, shows new report from Seaintelligence, which has examined shippers' behavior among 780,000 offers on online portal Cogoport.

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