Tradelens project now has Asian competitor with Hapag-Lloyd as shareholder

Blockchain venture GSBN, which is considered a direct competitor to Maersk's platform Tradelens, now goes live with support from many large shipping companies. One of them is Hapag-Lloyd, which has otherwise previously announced it would join Tradelens. The German carrier believes in a "multi-platform strategy", it tells ShippingWatch.

Photo: PR / Hapag-Lloyd

After several years in the making, digital platform Global Shipping Business Network (GSBN) has finally launched.

The blockchain-based platform has officially commenced operations based in Hong Kong after securing the necessary regulatory approval from authorities, reveals a statement issued Wednesday.

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