Alphaliner: Daily Maersk overtaken by rivals

Maersk Line's large-scale plan of daily sailings and guaranteed delivery times, Daily Maersk, never quite became successful, says Alphaliner. One consequence is the current and fierce price war.

Photo: Maersk Line

Less than three years after Maersk Line launched its grand "Daily Maersk" concept between Asia and Europe, with daily departures and guaranteed deliveries, the carrier's ambitions still seem far from realized.

The new service was meant to cement Maersk Line's status as the leading container carrier between the Far East and Northern Europe when it was announced back in October 2011, but instead the carrier has been forced to watch as competitors conquered market shares, while fleet expansions, new constellations and collaborations enabled other shipping companies to match Maersk Daily - a development that triggered the fierce and unprecedented price war, which is showing no signs of ending or stabilizing anytime soon.

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