Alphaliner: Daily Maersk overtaken by rivals
Maersk Line's large-scale plan of daily sailings and guaranteed delivery times, Daily Maersk, never quite became successful, says Alphaliner. One consequence is the current and fierce price war.
BY OLE ANDERSEN
Less than three years after Maersk Line launched its grand "Daily Maersk" concept between Asia and Europe, with daily departures and guaranteed deliveries, the carrier's ambitions still seem far from realized.
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