Maersk Line cancels Daily Maersk

"There have not been enough customers who wished to use Daily Maersk," says Peter Leschly, trade manager at Maersk Line.

Photo: Maersk Line

Maersk Line is now ditching Daily Maersk, which was introduced in the fall of 2011, The company is doing so because customers have been unwilling to pay a higher price for a more reliable delivery.

The idea behind Daily Maersk was that the carrier would depart daily - or almost daily - from every large port on the Asia-Europe service, in order to offer "an assembly line at sea" with very short waiting times for shippers at the ports, as well as a guaranteed delivery time. The model was meant to ensure that deliveries arrived on time in 95 percent of all cases, compared to the regular 65 to 85 percent. In the event that this standard was not met, Maersk Line would compensate its customers.

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