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Maersk Line is done being Mr. Nice Guy

An alteration in self-perception as well as sharp focus on expenses means that Maersk Line is well-prepared if it should be expelled from Maersk Group. However, it is crucial that there is money put aside.

Photo: /ritzau/Thomas Borberg/

Maersk Line has always been considered the well-behaved container carrier, a player who never took the first punch in the fights on the container market. But in recent years, a great shift has taken place in the company's perception of itself.

Senior management has gradually started challenging the idea that the Danish carrier can ask for higher prices by supplying service superior to the competition. This is simply not an option in a crisis-stricken sector, is the logic.

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