DFDS' humble officer

DFDS CEO Niels Smedegaard has revitalized the North European shipping and logistic company, as it stands stronger than ever. His managerial style can be boiled down to three things.

Photo: Carsten Bundgaard

He won the Battle of the North Sea in 2013, when Swedish forwarders challenged what is probably DFDS’ most profitable route, and he has taken on Eurotunnel on the English Channel, where the operator of the connection between France and England suddenly decided to operate a ferry company on one of Europe’s most heavily trafficked routes, competing directly with DFDS.

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