DFDS' humble officer

DFDS CEO Niels Smedegaard has revitalized the North European shipping and logistic company, as it stands stronger than ever. His managerial style can be boiled down to three things.

Photo: Carsten Bundgaard

He won the Battle of the North Sea in 2013, when Swedish forwarders challenged what is probably DFDS’ most profitable route, and he has taken on Eurotunnel on the English Channel, where the operator of the connection between France and England suddenly decided to operate a ferry company on one of Europe’s most heavily trafficked routes, competing directly with DFDS.

It is now almost seven years ago that Niels Smedegaard became the Chief Executive Officer of DFDS without any previous experience in shipping, but the developments of the company since then have impressed analysts and industry professionals alike.

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