ShippingWatch

MSC takes steps to broaden social media presence

MSC is now launching a social media strategy together with media consultancy Orca Social whose co-founder helped Maersk establish and cement its social media presence a few years ago.

Photo: SISSE DUPONT

Mediterranean Shipping Company, MSC, is now taking additional steps toward becoming a more transparent and communicative carrier. The traditionally not very open Italian-owned and Geneva-based carrier told ShippingWatch earlier this year that it is working to become a more communicative company and to initiate dialogs with customers as well as the public.

The first step was to publish more information on a new website, and the carrier, owned by the Italian Aponte family, is now stepping onto social media - a venture for which the carrier has hired London-based Orca Social, whose Co-founder Jonathan Wichmann is a well-known figure in the shipping community, where he is probably best known for spearheading the Maersk Group's efforts to establish a social media profile.

Read the whole article

Get 14 days free access.
No credit card required.

An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from ShippingWatch

Container vessels spend more and more days waiting off major ports

There are no signs that the congestion issues affecting major container ports near Los Angeles and Long Beach are on the verge of resolution. On a global level, the time spent in port for vessels has increased by 11 percent in the last six months, according to analyst firm.

CMA CGM hit by new cyberattack

CMA CGM has been hit by another cyberattack, resulting in a "data leak of limited customer information", informs the French carrier. A year ago, hackers brought down CMA CGM's website.

Stena Line to deploy electric ferries

By 2030 at the latest, Stena Line plans to deploy two electric ferries on the route between Sweden and Denmark. The ferries will be battery-driven, approximately 200 meters long and be able to fit 1,000-1,500 passengers.

Further reading

Related articles

Trial banner

Latest news

See all jobs