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MSC takes steps to broaden social media presence

MSC is now launching a social media strategy together with media consultancy Orca Social whose co-founder helped Maersk establish and cement its social media presence a few years ago.

Photo: SISSE DUPONT

Mediterranean Shipping Company, MSC, is now taking additional steps toward becoming a more transparent and communicative carrier. The traditionally not very open Italian-owned and Geneva-based carrier told ShippingWatch earlier this year that it is working to become a more communicative company and to initiate dialogs with customers as well as the public.

The first step was to publish more information on a new website, and the carrier, owned by the Italian Aponte family, is now stepping onto social media - a venture for which the carrier has hired London-based Orca Social, whose Co-founder Jonathan Wichmann is a well-known figure in the shipping community, where he is probably best known for spearheading the Maersk Group's efforts to establish a social media profile.

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