This is why competitors are not on board with Maersk's prestige project

In a joint venture, Maersk and IBM sought to create the most ambitious, attractive blockchain platform possible. However in reality, they scared away the most important partners.

BY RENE DEICHGRÆBER & LEONORA BECK

A few days before its market entry, Maersk's prestige project Tradelens seems to be more about buzz than substance, say several observers on the blockchain technology developed by Maersk and IBM since the beginning of the year, with the intention of setting a standard for the shipping and logistics industry on a global scale.

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