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More container brands could boost earnings

CMA CGM and Maersk Line pursue a strategy of maintaining independent brands in companies they acquire. This is probably a good idea, says SeaIntel.

Photo: CMA CGM

Maersk Line and CMA CGM stand out as the two liner shipping companies among top players to pursue a strategy of maintaining independent brands in their fleet.

And this could very well be the right strategy in terms of earnings, according to calculations by analyst from SeaIntel on the correlation between a multi-brand strategy and profitability.

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