ShippingWatch

More container brands could boost earnings

CMA CGM and Maersk Line pursue a strategy of maintaining independent brands in companies they acquire. This is probably a good idea, says SeaIntel.

Photo: CMA CGM

Maersk Line and CMA CGM stand out as the two liner shipping companies among top players to pursue a strategy of maintaining independent brands in their fleet.

And this could very well be the right strategy in terms of earnings, according to calculations by analyst from SeaIntel on the correlation between a multi-brand strategy and profitability.

Read the whole article

Get 14 days free access.
No credit card required.

An error has occured. Please try again later.

Get full access for you and your coworkers.

Start a free company trial today

More from ShippingWatch

Banks predict more upgrades from container carriers

Maersk won't be the only carrier to announce an upgrade due to a red-hot container market fueled by sky-high rates and massive demand. Others will raise their expectations as well, according to SEB Enskilda and Sydbank.

Further reading

Related articles

Trial banner

Latest news

See all jobs