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Analyst: Three container carriers choose the reasonable path

Hapag-Lloyd's new strategy is an indication that the carrier is heading in the same direction as two other major competitors where existing capacity is paramount, says analyst Lars Jensen from Seaintelligence Consulting to ShippingWatch.

Photo: Patrick T. Fallon/Bloomberg

Container carriers have reached a fork in the road.

If they take one road, they focus less on price competition but a higher focus on quality and service and the potential to earn more. The other direction means embracing larger vessels and more growth.

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