Shipping lines have yet to prove promises of speedy booking
CMA CGM recently launched a new online booking system, but such an initiative is far from new and has failed in the past, writes Alphaliner. One development in particular will show whether such a system is possible.
It should be as easy to book a container as it is to order a plane ticket. This ambition has by now been repeated numerous times by various chief executives in the container sector, though it has yet to be realized.
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