Tradelens open to letting carriers join in alternative ways

Tradelens CEO Mike White sees it as unlikely that there will be only one platform for the industry overall after the Maersk venture has now gathered a majority of the container market. He opens the door to alternative methods to get the remaining players on board.

Photo: PR/Maersk

It is difficult to imagine that there will be just one digital platform for the shipping sector, if one asks Tradelens CEO Mike White.

The Maersk venture, launched in cooperation with IBM, has now gathered 60 percent of the container market on the platform, which by using elements such as blockchain technology aims to digitize the flow of documents when a container is sent from A to B.

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