Digitization has switched gears in the container industry
The closing of 300Cubits is not necessarily representative of the general progress in digitizing the container industry. A review of the most recent big initiatives shows that digitization is gaining a foothold in several places. Hapag-Lloyd's booking platform is one example.
Digitization in the container industry is no longer a matter of "trying something new" but rather has very much entered the next phase, where the digital transition starts to gain a strong foothold in the sector, according to Chief Executive and Partner Lars Jensen of Seaintelligence Consulting, who has been running numbers on how some of the more striking projects have fared.
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