Søren Toft's biggest challenge in MSC resembles Jess Søderberg's in Maersk

How does one join a family-owned and family-run company as the first external CEO, breaking with decades of tradition of the head of the family having a hand in everything, deciding everything and therefore being involved in everything? Jess Søderberg knows something about this, and soon, Søren Toft will also know.

Jess Søderberg became CEO of Maersk in 1993. | Photo: Lars Poulsen

Just as sensational as it was when Jess Søderberg was appointed CEO of A.P Møller in in 1993, just as striking was his postscript about his time with the shipowner Mærsk Mc-Kinney Møller many years later.

Not that it came as any major surprise that having the predecessor, shipowner and third-generation Maersk family member sitting as chairman of the board might pose a slight challenge.

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