"We acted much differently than during the global financial crisis"
During the financial crisis in 2009, Maersk chased market shares. But this strategy turned out to hurt shareholders. During the coronavirus crisis the shipping company's strategy was therefore completely different, and that is partly why the group's earnings increased, says CEO Søren Skou.
The hunt for market shares has been more or less abandoned by the world's largest container shipping line, A.P. Møller-Maersk, and that is one of the main explanations for why the shipping company has managed to increase earnings at a time when the coronavirus crisis has more or less paralyzed the global economy.
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