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"We acted much differently than during the global financial crisis"

During the financial crisis in 2009, Maersk chased market shares. But this strategy turned out to hurt shareholders. During the coronavirus crisis the shipping company's strategy was therefore completely different, and that is partly why the group's earnings increased, says CEO Søren Skou.

Photo: Martin Sylvest//

The hunt for market shares has been more or less abandoned by the world's largest container shipping line, A.P. Møller-Maersk, and that is one of the main explanations for why the shipping company has managed to increase earnings at a time when the coronavirus crisis has more or less paralyzed the global economy.

Maersk's strategy is in stark contrast to the one it adopted during the 2009 financial crisis. With a large orderbook for new vessels at both Maersk and its competitors back then, the company's only option was to pursue market shares.

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