The hunt for market shares has been more or less abandoned by the world's largest container shipping line, A.P. Møller-Maersk, and that is one of the main explanations for why the shipping company has managed to increase earnings at a time when the coronavirus crisis has more or less paralyzed the global economy.

Maersk's strategy is in stark contrast to the one it adopted during the 2009 financial crisis. With a large orderbook for new vessels at both Maersk and its competitors back then, the company's only option was to pursue market shares.