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Startup with Hapag-Lloyd among its customers targets bigger slice of digital shipping market

Startup Globe Tracker is in the process of equipping 100,000 of Hapag-Lloyd's reefer containers with tracking units. The company targets a significant portion of the reefer market and has raised more than DKK 70 million for its growth plans, chief sales and marketing officer tells ShippingWatch.
Globe Trackers største enkeltkunde er i dag Hapag-Lloyd, som vil have installeret sporingsenheder på sine 100.000 kølecontainere. | Photo: PR / Hapag-Lloyd
Globe Trackers største enkeltkunde er i dag Hapag-Lloyd, som vil have installeret sporingsenheder på sine 100.000 kølecontainere. | Photo: PR / Hapag-Lloyd
by SØREN PICO

Fairly recently established Globe Tracker aims to conquer a considerable portion of the tasks in supplying the world's refrigerated containers with tracking units, so that they can be monitored and remote-controlled during voyages. A market where a growing number of suppliers are fighting for the shipping lines' attention.

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