Customers react to Maersk bidding Hamburg Süd name farewell: "Tampering with family heirlooms"
Maersk’s decision to rename carrier Hamburg Süd and a string of other subsidiaries by absorbing them into the Maersk brand causes quite a stir with some customers, while others are puzzled.
by DAG HOLMSTAD
It has not gone unnoticed that Maersk has begun a wide-scale rebranding of its subsidiaries, effectively making household names like Hamburg Süd and Sealand a thing of the past.
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