German shipping companies lament the fate of historic Hamburg Süd
Maersk’s retirement of the Hamburg Süd brand comes at a time when German shipping is regaining its foothold after ten difficult years prior to the pandemic.
![Ralf Habben Jansen is CEO of Germany's largest carrier, Hapag-Lloyd, which is headquartered in the country's leading shipping city, Hamburg. | Photo: Ulrich Perrey/AP/Ritzau Scanpix](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/15045653/m6ww4p/ALTERNATES/schema-16_9/21265103108725-5808x3872ma.jpg)
HAMBURG
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Maersk's rebranding of Hamburg Süd will be a costly affair
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