So far, it has often been said that the contemporary culture at Maersk Line is defined by its successive CEOs on the basis of the five core values, laid down by the late ship owner, Maersk Mc-Kinney Møller. A new book by SeaIntel founder, Lars Jensen, also reveals another story. Based on more than 100 interviews, the author, himself an employee with the Maersk Group for 12 years, describes how major acquisitions and new strategies, turned over and re-shaped the culture. With exclusive right, ShippingWatch brings an excerpt of the chapter of the book regarding “The Starlight Strategy” which followed the take-over of Sea-Land and Safmarine.

The strategy was a milestone in the transformation and a confrontation with the “Kings” of the company.