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Port congestion and sky-rocketing freight rates hit Barbie

The explosion in freight rates and historic shortage of capacity have a notable impact on global toy companies Mattel and Hasbro, the manufacturers of Barbie and Peppa Pig. Price increases and new production set-ups are among the responses.

Photo: Mark Lennihan/AP/Ritzau Scanpix

Virtually every global company is experiencing a painful whiplash from the increasing freight rates this year. The entire transport market is marked by an explosion in transport expenses and a significant shortage of capacity.

This development is leading companies around the world to accelerate the basic restructuring of their whole production and supply chains.

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