Wallenius Wilhelmsen charges extra for biofuel in most of its contracts

The vast majority of customers pay more for greener freight in their contract renewals with the car carrier, but how much they are willing to put on the table varies, says chief exec.
"But everyone is willing to pay a little bit, and I think that's a really good sign," says Lasse Kristoffersen, CEO of Wallenius Wilhelmsen, about customers' willingness to pay for green freight. | Photo: Wallenius Wilhelmsen
"But everyone is willing to pay a little bit, and I think that's a really good sign," says Lasse Kristoffersen, CEO of Wallenius Wilhelmsen, about customers' willingness to pay for green freight. | Photo: Wallenius Wilhelmsen

Norwegian car shipping company Wallenius Wilhelmsen has persuaded customers to pay more for greener freight by using biofuel in virtually all recent contract renewals.

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