Drewry: The three giants will win the Pacific container battle

Maersk Line, MSC, and CMA CGM stand to win the battle of container transportation in the Pacific, Drewry estimates in a new analysis.

The world’s three largest container carriers, Maersk Line, MSC, and CMA CGM, stand to win the Pacific market, the British analysis firm Drewry estimates. According to Drewry, this is due to the fact that the carriers have put in tonnage which provides large-scale operation advantages, which they can employ to pressure other players participating in the ongoing eastbound rate war on the Pacific.

“Recent vessel deployment in the transpacific by Maersk Line, MSC, and CMA CGM suggests a clear focus on economies of scale. Instead of trying to be ‘all things to all people’, their strategy appears more directed towards only calling at ports where their ships have a clear competitive advantage. Gone are the days of trying to appeal to all customers at all times on a ‘swings and roundabout’ basis, particularly those wanting to reduce the number of service providers employed, and in has come more careful transpacific cargo selection,” Drewry writes in its analysis.

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