What happens when maritime CEOs make elephants?

When more than 200 senior executives from the global maritime industry are asked to create an elephant from a piece of A4 paper, the result is perhaps as expected. Creative. The executives were asked to write a single word on their elephant, the one most important to shipping today.

The opening of this year's Danish Maritime Forum on Wednesday morning last week was different than last year's. The 2015 edition in the Terminal 1 building in Copenhagen's North Harbor began with the around 200 senior executives and decision-makers being asked to take a piece of paper from under their chair, create an elephant from the rectangular piece of paper and write, on this elephant, the one word that they believed should be at the top of the maritime industry's global agenda right now. ShippingWatch presents a selection of these elephants below.


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