The world's largest growth market is currently found in the countries south of the Sahara with their so-called "Lion Economies." But European shipowners are at risk of losing the fight for these markets unless drastic measures are taken, warns the European Community Shipowners' Associations, ECSA, and the Danish Shipowners' Association. The two organisations have organised the first of a series of meetings to discuss a new approach to the African economies. The meeting will include representatives from the EU Directorates for Trade (TRADE), Mobility and Transport (MOVE) and International Cooperation and Development (DEVCO) as well as from the EU's External Action Service. Maersk Africa and Messina are among the shipping companies present at the meeting.