Media: Big carriers may be gone in ten years

Carriers unable to successfully adapt to changes that the digital trend imposes on them could vanish within ten years, notes DFDS CEO Niels Smedegaard according to Danish newspaper Berlingske.

Photo: Carsten Bundgaard

"There is a risk that some of the major carriers will no longer be here in ten years. We are waking up, but if we lean back and say that it won't hit us because we have had ships for 100 years, then we will be in serious danger," says Niels Smedegaard, CEO of DFDS, in comments to newspaper Berlingske referring to the technological development which could change the global shipping industry.

New digital platforms can change the contact between carriers and customers in an industry which traditionally has been characterized by many middlemen making a living by handling the end customer for the carriers. But new apps and platforms could make middlemen superfluous over time and contain new income possibilities for the carriers.

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