Maersk wants to copy Uber and Booking.com to conquer untapped billion-dollar market
Maersk is trying figure out how the group can convince the world's smallest companies to buy transport online – sidestepping the traditional freight forwarders.
![Photo: Renate Beense](https://photos.watchmedier.dk/watchmedier/resize:fill:3840:0:0/plain/https://photos.watchmedier.dk/Images/article12512619.ece/ALTERNATES/schema-16_9/doc7cxcrzqhvg21kdk3cmec.jpg)
BY LEONORA BECK
The pattern is clear.
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