ShippingWatch

Maersk wants to copy Uber and Booking.com to conquer untapped billion-dollar market

Maersk is trying figure out how the group can convince the world's smallest companies to buy transport online – sidestepping the traditional freight forwarders.

Photo: Renate Beense

The pattern is clear.

Normally, the Balinese carpenter uses a small, local freight forwarder when he ships a container full of furniture to Germany. So does the Indian leatherworker who plans to ship a cargo of dressage saddles to Europe.

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