ShippingWatch

For Coca-Cola, chartering vessels is by no means a foreign concept

Coca-Cola made a splash when one of the company's execs recently informed that it had chartered three dry bulk vessels as a result of the strained supply chains. It's a frequently used method, the company tells ShippingWatch. Nike expects shortages of products in coming quarters.

Photo: Darren Whiteside/Reuters/Ritzau Scanpix

US-based beverage producer The Coca-Cola Company is, like most other global companies, affected by the chaotic freight market.

Most recently, it caused quite a stir when Procurement Director at The Coca-Cola Company Alan Smith wrote in a LinkedIn post that the company had chartered three dry bulk vessels that were assigned to ship more than 60,000 tonnes of goods as a means to ensure the company's production.

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