New "first movers" coalition wants to push decarbonization ambitions further

Yet another decarbonization initiative, the so-called First Movers Coalition, has been launched with support from Maersk, Apple, Amazon and Volvo among others. The aim is to incentivize a market demand for zero carbon fuels.

Photo: PR / Maersk

Yet another initiative to decarbonize shipping and other industries has been launched with support from a number of influential global companies and organisations

World Economic Forum, in partnership with US Special Presidential Envoy for Climate John Kerry, announced Wednesday the First Movers Coalition, a new platform for companies to make purchasing commitments that "create new market demand for low and zero carbon fuels and technologies," as a press release from the organistion reads.

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