Leading shippers prepared to pay 10% extra for sustainable transportation
Shippers are willing to pay more for ”green” transportation if it’s reliable. But they have to state their wishes more clearly, and prices have to be lowered, writes McKinsey in a new report, which provides suggestions for how to accelerate decarbonization.
by KIM WIESENER
Green fuels are too expensive, and shippers are not sufficiently clear in their demands for carriers – shipping and airline companies, for instance – regarding sustainable services.
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