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Electrolux: Alliances will benefit customers like us

One of the world's biggest shippers by far, electronics giant Electrolux, waves the green flag a few days before the US Federal Maritime Commission rules Yes or No to the P3 alliance. "Alliances are an unconditional benefit to customers."

Photo: Presse

Electrolux, if anyone, knows what it feels like when container carriers increase the rates, just as the company knows the consequence of long-term contract negotiations resulting in significant price hikes.

With 180,000 containers shipped every year, the major electronics group is among the absolute biggest container customers in the world, and Electrolux is - to a special extent - one of those customers that every container carrier wants to count among its clients.

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