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Søren Toft must break with 50 years of patriarchal hierarchy at MSC

After 385 days of waiting, Søren Toft today started as CEO of the world's second-largest container line, MSC, in direct competition with Maersk. A showdown with MSC's highly rooted culture is probably unavoidable.

Søren Toft joins MSC as the company's new chief executive on Wednesday, Dec. 2. Photo: MSC - PR

There have not been many details revealed about what former Maersk COO Søren Toft will be focusing on in the new job he has started in today.

Beyond the fact that he as CEO of Mediterranean Shipping Company, MSC, will be heading the world's second-largest container line, reporting to Diego Aponte and his father, the company's founder Gianluigi Aponte.

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