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Søren Toft must break with 50 years of patriarchal hierarchy at MSC

After 385 days of waiting, Søren Toft today started as CEO of the world's second-largest container line, MSC, in direct competition with Maersk. A showdown with MSC's highly rooted culture is probably unavoidable.
Søren Toft joins MSC as the company's new chief executive on Wednesday, Dec. 2. | Photo: MSC - PR
Søren Toft joins MSC as the company's new chief executive on Wednesday, Dec. 2. | Photo: MSC - PR
by TOMAS KRISTIANSEN

There have not been many details revealed about what former Maersk COO Søren Toft will be focusing on in the new job he has started in today.

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