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Customers still falter to pay extra for Hapag-Lloyd's green transportation

A new service makes it easier for shippers to buy green freight services at Hapag-Lloyd, but sales are slower than expected, according to CEO.
And then it seems to take a little more time to convince people to really pay for that,” Habben Jansen says on customers' willingness to pay extra for biofuel. | Photo: Ulrich Perrey/AP/Ritzau Scanpix
And then it seems to take a little more time to convince people to really pay for that,” Habben Jansen says on customers' willingness to pay extra for biofuel. | Photo: Ulrich Perrey/AP/Ritzau Scanpix
by JENS THOMSEN

German box carrier Hapag-Lloyd has launched a freight service that ensures customers the ability to transport goods by means of biofuel, but many shippers are seemingly reluctant to pay extra for greener freight.

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