Søren Skou: We misread the market in early 2015
Not often does Maersk HQ in Copenhagen admit to a wrong move. But Maersk Line CEO Søren Skou now recognizes that the major container carrier misread the market at the beginning of the year. He also sets the bar for how far he will go to defend the carrier's market going forward.
BY TOMAS KRISTIANSEN
Maersk Line entered 2015 on the wrong foot, as the world's largest container carrier - to much surprise - began the year by losing market shares - 1.6 percent, to be exact, market shares that were conquered by competitors in the first three months of the year.
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