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Søren Skou: We misread the market in early 2015

Not often does Maersk HQ in Copenhagen admit to a wrong move. But Maersk Line CEO Søren Skou now recognizes that the major container carrier misread the market at the beginning of the year. He also sets the bar for how far he will go to defend the carrier's market going forward.

Photo: Carsten Bundgaard

Maersk Line entered 2015 on the wrong foot, as the world's largest container carrier - to much surprise - began the year by losing market shares - 1.6 percent, to be exact, market shares that were conquered by competitors in the first three months of the year.

Since then, in the second quarter, the carrier has fought back big-time and reclaimed a whopping 13 percent of the market, and the carrier even pulled this off at a time when the key Asia-Europe trade noted a five percent setback. The reason why Maersk Line can lose ground is simple. The carrier was too optimistic, expecting that customers would be willing to pay higher prices for container transports.

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