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Maersk needs a technological revolution

Maersk may not be as far ahead in the group's technological development as it might believe, writes Lone Thier, corporate consultant and lecturer in an article discussing the challenges facing the shipping and oil conglomerate.
Photo: Maersk Line
Photo: Maersk Line
BY OLE ANDERSEN

Will Maersk follow in the tracks of the East Asiatic Company (ØK) over the next 10-20 years, or does the shipping and oil conglomerate have the capabilities and competencies to reinvent itself, asks corporate consultant and lecturer Lone Thier in an article in which she offers her own assessment of what Maersk needs today.

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